Digital marketing is the action of providing awareness of your product or service to an online audience. An online audience includes those use the internet or applications for multiple purposes such as browsing for information, connecting with social networks, or entertainment.
With more than 4.5 billion people using the internet, and 3.8 billion on social media, having an online presence to bring awareness of your business, products, and services seem like a no-brainer. As mobile device usage increase, being in front of an audience where attention lies is more important than ever.
An online presence can range from having a simple website to maintaining a social media account to digital advertising.
In addition to a static website, active digital marketing activities include: