Creating content such as blogs, social media posts, videos, and articles are an important part of digital marketing. Digital marketing is the act of providing information or offerings that have value on the internet. Content marketing is only one form of digital marketing used to build awareness of your brand.
Your audience is online. 3.8 billion people are using social media and this number will only increase. To remain relevant in a highly competitive restaurant space, maintaining an online presence is more important than ever. By posting and providing consistent pieces of content, your business stands out in front of competitors that do not post as often, or even have an online presence.
Below are 4 types of content that restaurants should be posting on a daily or weekly basis.
Customers come for your food, so it’s no question that your dishes should be an important part of your content. Luckily for restaurants, you have a wide range of dishes, ingredients, and even drinks that content can be created from. Simple captions include descriptions, fun facts, or special offers that can be shared with your audience.
How is your pizza made? Is it baked in a 100 year old oven imported from Italy? Is the recipe passed down from 3 generations? These stories make for amazing content and provides valuable and engaging audience to your audience.
Sharing posts from the interior to the exterior, and special props found only within your restaurant, can create more familiarity among your followers.
Your team is a vital part of your business and people love to know who is behind the magic. Social media channels are all about the people, hence the term “social”. From the chef to the owner to the staff, sharing whose on your team (with permission of course), puts faces behind a business, enhancing the “personality’ of your restaurant.
You have a new item coming up, a limited time offer, or just a happy hour special. What better way to share it then on your social media? Your followers will love the new offer and perhaps even share it with others in their network!