What is Instagram?
Attention is online. 3.8 billion people are using social media while 73% say Instagram is the best for product posts. Instagram is an image based social media platform to share photos with others. It is a great way to keep your audience updated about your business while developing a brand.
We provide 5 reasons why you should start using this free platform for your digital marketing.
1. Instagram is Easy to Use
Instagram can be downloaded from the App or Play store. Simply signup and follow the instructions to set up your account. You will be ready to start sharing photos of dishes and your restaurant to the world in no time. Taking and uploading photos are easy and can be done in minutes.
2. Instagram is Free
Marketing is expensive so any method that is free is a cost-effective way to promote your restaurant. Instagram provides an inexpensive method to build your brand and reach new and existing customers at no cost.
3. Engage directly with your followers
It has become increasingly important to connect directly with your customers. To understand their needs and desires, Instagram provides your restaurant a direct channel to answer questions and concerns of your food through comments or direct messages.
4. Reach new audiences
Marketing to new audiences has never been easier. By utilizing the hastag function, your posts can reach communities that have never heard about your business. A hashtag is a keyword with the symbol “#” in front of a word. An example is #yeg, a common hashtag used in Edmonton.
Adding this hashtag to a post will share the post to an audience outside of your following while targeting those interested in “#yeg”.
If you are targeting foodies, including a hashtag like “#foodie” will share your post to those interested, increasing exposure to your business.
5. Instagram Can Be More Effective than Traditional Marketing
Traditional marketing like radio, newspaper, and billboard ads are a thing of the past. When was the last time you made a purchase from these methods?
Creating, hiring, and designing ads through traditional marketing can be time-consuming and costly.
With digital marketing such as Instagram, a simple post can be made in minutes at no cost to reach hundreds or thousands of potential customers.